Head of production, Diego, had been excited by the beautiful design lines of the stylish Toyota C-HR since its release and was itching to show them off in our own way.
The C-HR, with its forward-thinking hybrid engine, inspired The Bunker Labs team to create its own series of hybrid images by fusing CGI with photography and injecting a stylish, futuristic grading style.
The team sketched layouts and sourced backplates of cityscapes, ensuring the architecture would further accentuate the C-HR’s design elements and make the vehicle live beautifully in its environment.
After the heights, angles and lenses we finalised and we’d drank ourselves out of coffee, our CGI specialists placed the C-HR into our new scene and got to work on the materials and lighting, using HDRIs from the photography to bring the real world reflections to the car.
Finally, Our retouchers worked their magic and enhanced the beautiful design features of the C-HR even further! They fully integrated the vehicle into its environment and brought the shots to life with a gorgeous colour grade, giving the complete series a real sense of atmosphere.