Investing in the health and well-being of Team Bunker has always been a priority – whether at work or at play.
So, you can imagine how excited we were when the global hospitality giant, The Accor Group, approached us to lead image strategy for their exciting new spa and wellness offer.
With over 40 hotel brands, 5,300 hotels, 10,000+ restaurants and bars across 110 countries, sat at the heart of the project was the need to set an image strategy that was three-fold.
Not only aligned to The Accor Group’s holistic values and brand, it also needed to crucially excite and stand out specifically across 30 sites - as well as harmonise with any customer or location-based considerations, across five countries.
Conveying the right messages to Accor’s target audiences, via imagery, encouraging them to develop strong emotions when they encountered them and understand their point of difference - was our goal.
By collaborating with Accor’s global team early on, at the strategic planning stage, we knew we had a fantastic chance to maximise delivery. Our collective aim – to produce a core suite of stand-out spa and wellness image assets, for optimal and bespoke use by the brand, with consistent cut-through and resonance across their digital channels.
Collaborating and inputting into the strategic planning and creative brief setting stage really is our happy place. At Bunker we are programmed from day one to ensure scope, aim and alignment of the role everyone must play in delivery is understood. Whether it’s identifying key milestones or levers to unlock success (creatively, budget, or time-wise), through to understanding and mitigating any potential barriers (or risks). There is no doubt this robust approach enabled the strongest foundations, from which to collaborate with the brilliant Team at Accor.
This also meant when it came to focusing on creative exploration, development, and production - not only could our Bunker team do it at pace (meeting some very cute timelines), but with the crucial confidence that at every stage, they remained on brief and on budget.
Ian Baker, our Head of Creative Post-Production continues, “Our rigorous approach also meant we established early on that we could mitigate the need for a budget and time-hungry bespoke photoshoot. In its place, instead harnessing our team’s award-winning post-production expertise. With optimal delivery always our goal, confirmation from the lovely Accor team that we did exactly that, was definitely a boost to Team Bunker’s mind, body, and soul!”.