There were a number of challenges facing us when we were building this series of images. Limited track time and typically English weather on the shoot at Silverstone, defined heights and angles set out by Land Rover and wading through the hundreds of tracking shots used to build the action scenes.
For the cornering action shot, a static vehicle was built and retouched at the correct camera height and angle. It was then integrated into a background built using tracking shots from a similar angle, we used the spray and reflections in the wet-down tarmac to retain realism and then adjusted the horizon line and chose the best cloud formations to get the most dynamic composition.
This technique was used with all the action shots and the brief was to give each one a ‘one shot’ feel. It’s this kind of effort, adhering to these style guidelines, that makes certain that every Land Rover image across the brand is consistent.
The approach to the pit garage images was more straightforward in the sense that the lighting was far easier to control and the camera could be locked off, helping us with the overall construction the image. We were then able to concentrate on the minute details and clinical look-and-feel that gave these shots the clarity and vibrancy we were looking for.
Take a look at the video to learn more about the methods we used constructing the front profile.
Client: Jaguar Land Rover
Agency: Spark44
Photographer: Trigger Shoots