For this project, The Bunker teamed up with Nigel Harniman and Spark44 London to create this seductive group of images showing the all-electric Jaguar I-Pace in a Jaguar testing facility.
Precision detailed pixel-work, mood-enhancing grading and colour consistency was the order of the day and along with the minimal environment and white light beaming in through the shutters, the effect it created is jaw-dropping.
It was important that we enhanced the I-Pace’s flowing curves and razor-sharp lines and we did so using subtle grads and gentle tonal changes. Another challenge was getting the vehicles in the two warmer environments to live in the same world as the rest, so a lot of attention was paid to the car to make sure the lighting fell equally along the bodywork and vehicle’s silhouette was defined. Those considerations, along with consistent exposures and black densities, helped to make the change in temperature incidental.
Photographer: Nigel Harniman
Client: Jaguar Land Rover
Agency: Spark 44