Client: Ruroc
Launching a new brand is a massive thing, even for one of the fastest selling motorcycle brands in the world. Ruroc were well aware that Bunker knows how to make stuff look awesome, so to give Enginehawk the best possible introduction to the world, choosing Bunker was a no brainier.
Ruroc built a fan-based focus group on social media to develop their new Enginehawk clothing range. This helped to grow engagement, develop loyalty with potential new buyers and generate a massive buzz with their helmet customers before the launch.
Fans helped make decisions on how the clothing looked and performed, were involved in testing, and pushed the products into different areas of motorcycle riding.
Bunker is proud to be involved with such an inclusive campaign that truly puts the rider first!