The creative team at McCann Bristol let their imagination run wild when they were designing the concept for the latest Tenderstem® campaign. Our Tenderstem® hero took to extreme sports to persuade consumers be a little more adventurous with their recipes.
The new advertising campaign included print and digital advertising which was supported with social media and PR activity. Theresa Richards, assistant marketing manager for Tenderstem®, said: “We wanted the inspirational visuals to show that Tenderstem is the ultimate versatile vegetable. “We’re thrilled with the execution of the photography, as it really brings our serving suggestions to life.”
We know that one of Carl’s main aims is to give a sense of vastness to his scenes. Careful lens choices eliminate distortion, avoiding depth of field creates a feeling of distance and the using layering effects helps give depth and lets the landscape recede realistically towards the horizon.
Photographer: Carl Warner
Agency: McCann Bristol