The Green Goblin, Green Goddess and the green, green grass of home. All pretty memorable in their own way, but now there’s a new kid in town… the Green Goes-like-lighting-and-looks-awsome BMW M8…. now that’s much better!
Readers of CAR Magazine may already be familiar with this view of the latest BMW concept to come out of Munich, but for those of you who missed it, here it is in all
its glory.
The automotive retouching team at The Bunker worked alongside Xisco Fuster to bring this studio shoot to life, many of the vehicle lighting and studio effects weren’t possible on the day so we stepped in to offer up some help.
We wanted to create a style that evoked the feeling of driving such an amazing machine, so we created a dark and mystical environment that added just the right amount of menace for such an aggressive looking car to live in.
As always, making the most of the design lines and key features of the vehicle was critical, so a lot of care was taken to create symmetry and flowing lines
wherever possible.
Photographer: Xisco Fuster
Client: CAR Magazine
Client: McLaren Automotive
Photographer: Mike Dodd
For this project, The Bunker teamed up with Nigel Harniman and Spark44 London to create this seductive group of images showing the all-electric Jaguar I-Pace in a Jaguar testing facility.
Precision detailed pixel-work, mood-enhancing grading and colour consistency was the order of the day and along with the minimal environment and white light beaming in through the shutters, the effect it created is jaw-dropping.
It was important that we enhanced the I-Pace’s flowing curves and razor-sharp lines and we did so using subtle grads and gentle tonal changes. Another challenge was getting the vehicles in the two warmer environments to live in the same world as the rest, so a lot of attention was paid to the car to make sure the lighting fell equally along the bodywork and vehicle’s silhouette was defined. Those considerations, along with consistent exposures and black densities, helped to make the change in temperature incidental.
Photographer: Nigel Harniman
Client: Jaguar Land Rover
Agency: Spark 44
Client: Ruroc
Ruroc is one of the fastest growing brands in the UK. A game changing player in the global motorcycle and snowboard helmet markets.
Ruroc use a global photographic talent pool and channel all images through Bunker to ensure everything is consistently on point. We work with Ruroc strategically and operationally.
Our brief is simple ‘Make and keep our imagery EPIC!’
Client: Ruroc
Ruroc is one of the fastest growing brands in the UK. A game changing player in the global motorcycle and snowboard helmet markets.
Ruroc use a global photographic talent pool and channel all images through Bunker to ensure everything is consistently on point. We work with Ruroc strategically and operationally.
Our brief is simple ‘Make and keep our imagery EPIC!’
Client: Jaguar Land Rover
Agency: Spark44
Photographer: Trigger Shoots
Client: Jaguar Land Rover
Agency: Spark44
Photographer: Trigger Shoots
Client: Jaguar Land Rover
Agency: Spark44
Photographer: Andy Green
Client: Jaguar Land Rover
Agency: Spark44
Client: Jaguar Land Rover
Agency: Spark44
Client: McLaren Automotive
Photographer: Mike Dodd
There were a number of challenges facing us when we were building this series of images. Limited track time and typically English weather on the shoot at Silverstone, defined heights and angles set out by Land Rover and wading through the hundreds of tracking shots used to build the action scenes.
For the cornering action shot, a static vehicle was built and retouched at the correct camera height and angle. It was then integrated into a background built using tracking shots from a similar angle, we used the spray and reflections in the wet-down tarmac to retain realism and then adjusted the horizon line and chose the best cloud formations to get the most dynamic composition.
This technique was used with all the action shots and the brief was to give each one a ‘one shot’ feel. It’s this kind of effort, adhering to these style guidelines, that makes certain that every Land Rover image across the brand is consistent.
The approach to the pit garage images was more straightforward in the sense that the lighting was far easier to control and the camera could be locked off, helping us with the overall construction the image. We were then able to concentrate on the minute details and clinical look-and-feel that gave these shots the clarity and vibrancy we were looking for.
Take a look at the video to learn more about the methods we used constructing the front profile.
Client: Jaguar Land Rover
Agency: Spark44
Photographer: Trigger Shoots
Photographer: Marc Trautmann
Client: Jaguar Land Rover
Agency: Spark 44
Client: Jaguar Land Rover
Agency: Spark44
Photographer: Trigger Shoots
Photographer: Marc Trautmann
Client: Jaguar Land Rover
Agency: Spark 44
Client: Jaguar Land Rover
Agency: Spark44
Photographer: Trigger Shoots
Photographer: Roche Photo
Photographer: Roche Photo
Client: BMW
Agency: FCB Inferno